May 26, 2011 NAPRP Newsletter National Association of Pet Rescue Professionals |
Welcome to all of our new members!
May has been a complicated month for me. As you may have read on the NAPRP web site, my company Logical Expressions organized a conference this month. I was really busy, but I'm still going to manage to squeak in a May teleseminar for you.
Yesterday, I did a webinar for the nice folks at the Pepsi Refresh project. The attendees were people who have received a Pepsi Refresh grant that relates to pets. The attendees seemed to enjoy it, so I thought I'd present it again for you too.
Here's the description:
Go Beyond the Event: Use Publicity to Recruit More Volunteers, Find Foster Families, and Increase Adoptions
Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families and increase adoptions.
You'll learn online and offline tactics including:
- How to craft an irresistible story the media will love.
- Creative ways to spread the word by leveraging what you already have.
- Gain word-of-mouth support and build buzz
Publicity doesn't have to be complicated, expensive or "scary." Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals!
I'll send out the call-in information the day before like I usually do, but since that's Memorial Day, I'll put it here too, so you can put it on your calendar before all the holiday madness begins.
The teleseminar will be Tuesday, May 31st at 2:00pm Pacific
If you want to listen via your computer, visit:
http://InstantTeleseminar.com/?eventID=20051544
I'll have a few slides, which you'll be able to see if you listen online. Or you can visit the NAPRP home page and download a PDF of the slides from the event listing on the right-hand side.
In other news, I was contacted by the folks at www.YourNameUniversity.com regarding a new fundraising program they have created for pet rescue organizations.
Basically it's an affiliate arrangement, so you get a unique link you can put on your Web site. If people buy through your link, they get a 10% discount and you get a 10% referral commission.
To join the program you obviously do need to have a web site. They also would like you to have an email list with at least 1,000 names and be willing to promote the program via social media.
If you're interested, just send an email to Larry@YourNameUniversity.com with your contact information and Web site. Also be sure to let Larry know that you heard about it from me ;-)
As always, thanks for all you do to help the animals!
~ Susan Daffron
Founder & President, NAPRP
Check Out the award-winning book Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups
Armed with the information in Funds to the Rescue, you'll never struggle for fundraising ideas again. Click this link to learn more:
http://www.FundstotheRescue.com
(Available in print, Kindle, and other ebook formats too!) Choose from Two Membership Levels
If you're getting this newsletter, you are a free "Helping Paw" member of the National Association of Pet Rescue Professionals. Thank you for your commitment to helping animals! In addition to receiving this newsletter every week, you also receive call-in information for our monthly expert teleseminars, so you can listen live.
If you upgrade your membership to become a "Golden Paw Insider," along with this newsletter and teleseminars, with your paid membership, you gain access to the private area of the NAPRP Web site. You can log in and access audio recordings of all teleseminars, grant information, worksheets, templates, articles you can customize, artwork and a lot more. (200+ files and counting). You also receive a "Member Spotlight" page on our site and the opportunity to have your events listed on our blog. Read more about the benefits at http://www.naprp.com.
Promote Your Pets!
I do an online radio show (podcast) called "Take Me Home" for Pet Life Radio (http://www.petliferadio.com) that showcases adoptable pets in shelters and rescues. If you'd like to be a guest on my Take Me Home radio show and feature your animals, please contact me using our contact form at http://www.naprp.com (Click the Contact link on the right side; using the form ensures your message makes it past all our email filters.)
Visit the Take Me Home Show
Contact Us
About Susan Daffron
Susan Daffron is the President and Founder of the National Association of Pet Rescue Professionals. She is the President of Logical Expressions, Inc. and the author of a number of books, including Funds to the Rescue, Happy Hound, Happy Tabby, Publishize, Vegan Success, Web Business Success, and four others which are published by LE. She has been doing writing and graphic design work since 1988 and been a shelter volunteer and vet tech. She has 4 dogs and 2 cats all of whom were adopted from shelters and rescue groups.
You can "friend" Susan at Facebook or Linked In or follow her on Twitter.
About NAPRP
The National Association of Pet Rescue Professionals (NAPRP) is an organization dedicated to providing the tools and information rescue groups and humane organizations need to save more pet's lives. Members receive benefits in three areas: adopter education, fundraising and promotion, and administration and management.
Check out Susan Daffron's Books in the LE Store!
Read Back Issues of the NAPRP Newsletter on the Blog
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| The NAPRP newsletter is published by NAPRP, which is owned by Logical Expressions, Inc. 311 Fox Glen Road, Sandpoint, Idaho 83864. The entire contents of this newsletter are Copyright 2011, NAPRP and Logical Expressions, Inc. All rights reserved. No portion of this newsletter may be reprinted without written permission from Logical Expressions, Inc. |
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