USA & beyond: NAPRP Newsletter - What's Next for Your Website?

From: Susan Daffron <naprp101@logicalexpressions.com>
Date: Fri, Feb 10, 2012 at 2:02 PM
Subject: NAPRP Newsletter - What's Next for Your Website?

February 10, 2012 NAPRP Newsletter National Association of Pet Rescue Professionals Welcome to all of our new members! Hi Everyone, Because of my radio show, I see a lot of shelter and rescue Web sites. I've made the observation before that many shelter Web sites aren't as effective as they could be because of poor design. But assuming you've got the basics of decent design handled already (which I hope you do), what's next? If it seems like your site isn't doing much for you, what can you do to keep people interested and coming back? Ideally, you want your site to become a resource that people return to time and again. People tend to go online for three reasons: to research or buy something, find solutions to a problem, or be entertained. If your website provides all three; products, information, and entertainment, you're in great shape! The key is quality content. Your content can provide information, entertainment, and when done well, can even inspire donations or adoptions. Here are a few content ideas from my book Publicity to the Rescue: How to articles, videos, and audio. ("How to teach your dog to sit.") Tips articles, videos, and audio ("10 tips for keeping your dog flea free this summer.") Adoption stories ("Rover goes from starving stray to couch potato at his new forever home!") Workbooks and reports (Vaccination record books or a post-adoption handbook) Interviews with experts (Find a vet or behaviorist who is willing to answer the tough questions.) Product reviews ("Acme Dog Beds: Sure they sound like a good idea, but don't hold up over time.") Notice that all of the content ideas specifically focus on the visitor. Along those lines, Michelle over at the "Pet News and Views" blog shared a helpful link to a post called "Charitable Deductions for Animal Rescue Volunteers" by attorney Julian Block. It's specific and useful if you're a volunteer. Think about equally helpful content that can help YOUR Web site visitors. Brainstorm some ideas and then start creating! Thanks for all you do to help the animals...  ~ Susan Daffron     Founder & President, NAPRP Check out my latest book: Publicity to the Rescue http://www.PublicitytotheRescue.com and the award-winning book Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups http://www.FundstotheRescue.com (They are both available in print, Kindle, and other ebook formats too!) Or buy both and save with the RESCUE BOOK Bundle: http://www.publicitytotherescue.com/bundle.htm Choose from Two Membership Levels If you're getting this newsletter, you are a free "Helping Paw" member of the National Association of Pet Rescue Professionals. Thank you for your commitment to helping animals! In addition to receiving this newsletter every week, you also receive call-in information for our monthly expert teleseminars, so you can listen live. If you upgrade your membership to become a "Golden Paw Insider," along with this newsletter and teleseminars, with your paid membership, you gain access to the private area of the NAPRP Web site. You can log in and access audio recordings of all teleseminars, grant information, worksheets, templates, articles you can customize, artwork and a lot more. (200+ files and counting). You also receive a "Member Spotlight" page on our site and the opportunity to have your events listed on our blog. Read more about the benefits at http://www.naprp.com. Promote Your Pets! I do an online radio show (podcast) called "Take Me Home" for Pet Life Radio (http://www.petliferadio.com) that showcases adoptable pets in shelters and rescues. If you'd like to be a guest on my Take Me Home radio show and feature your animals, please contact me using our contact form at http://www.naprp.com (Click the Contact link on the right side; using the form ensures your message makes it past all our email filters.) Visit the Take Me Home Show Contact Us About Susan Daffron Susan Daffron is the President and Founder of the National Association of Pet Rescue Professionals. She is the President of Logical Expressions, Inc. and the author of a number of books, including Funds to the Rescue, Happy Hound, Happy Tabby, Publishize, Vegan Success, Web Business Success, and four others which are published by LE. She has been doing writing and graphic design work since 1988 and been a shelter volunteer and vet tech. She has 4 dogs and 2 cats all of whom were adopted from shelters and rescue groups. You can "friend" Susan at Facebook or Linked In or follow her on Twitter. About NAPRP The National Association of Pet Rescue Professionals (NAPRP) is an organization dedicated to providing the tools and information rescue groups and humane organizations need to save more pet's lives. Members receive benefits in three areas: adopter education, fundraising and promotion, and administration and management. Check out Susan Daffron's Books in the LE Store! Read Back Issues of the NAPRP Newsletter on the Blog Privacy: This newsletter is never sent without your permission. You are receiving this newsletter because you asked to get it. (Please see our privacy policy for more info.) If you want to stop receiving the newsletter, please use the link at the bottom of the page and you will be removed automatically. The NAPRP newsletter is published by NAPRP, which is owned by Logical Expressions, Inc. 311 Fox Glen Road, Sandpoint, Idaho 83864. The entire contents of this newsletter are Copyright 2012, NAPRP and Logical Expressions, Inc. All rights reserved. No portion of this newsletter may be reprinted without written permission from Logical Expressions, Inc.

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